Name
1C. Will a Big ‘R’ Little ‘m’ Retail Media Strategy Win Long Term? [in partnership with Qsic]
Date & Time
Wednesday, September 25, 2024, 1:55 PM - 2:35 PM
Speakers
Neha Nayyar, Sr. Director, Retail Media & Shopper Marketing, 7-Eleven
Matt Elsley, Co-Founder & CEO, Qsic
Neha Nayyar Matt Elsley
Description

If your retailer media strategy isn’t driving retail in-store ‘Big R,’ are you driving your media to its full potential? Join us for a discussion on the impact retail media needs to have in store as we discuss campaign design + execution + measurement + optimization. 

Session Type
Roundtable + Workshop